[AN INSPIRING 9-WEEK JOURNEY] FRENCH STUDENTS EXPLORE THE WORLD OF HIBISO HERBAL TEA

International trade is far more than just numbers, shipping containers, or cold contractual clauses. It is a journey of cultural exchange, mutual understanding, and a shared passion for bringing local values to the global stage.Recently, Hibiso was honored to be selected as the 9-week internship destination for two outstanding first-year students from Lycée polyvalent Jean LURÇAT (France): Phan Elio FIORUCCI and Aymen MALEK. Centered around three core academic pillars—Commercial Relationships in an Intercultural Environment, Implementation of International Operations, and Participation in International Trade Development—this internship opened up fresh perspectives and invaluable practical experiences for both the young talents and the Hibiso team.Pillar 1: The Power of Cultural Exchange in Business (Commercial Relationships in an Intercultural Environment)Working closely with Hibiso, Phan Elio and Aymen experienced firsthand how a Vietnamese enterprise transforms local agricultural resources into premium herbal tea products tailored to global tastes. The differences in language and consumer behavior between the European and Southeast Asian markets served as an exciting “real-world puzzle.”Through intensive market research and customer behavior analysis, the two French students learned how to build robust commercial relationships rooted in cross-cultural respect. This harmony is the golden key to bridging the gap between the Hibiso and Antotea brands and international consumers.Pillar 2: From Farm to Global Consumers (Implementation of International Operations)Throughout their 9-week stay, the interns immersed themselves in every link of the international supply chain.

Moving beyond office theory, Phan Elio and Aymen embarked on a field trip to Hibiso’s ISO-certified manufacturing facility.At the plant, they witnessed the rigorous quality control protocols required for global trade:The meticulous selection process of clean, premium herbal ingredients.State-of-the-art, closed-loop drying and packaging technologies.A strict quality management system meeting ISO international standards—the mandatory passport for Hibiso products to enter demanding markets like the EU.This hands-on experience provided them with a deep understanding of how an international supply chain operates and the strict quality controls necessary to maintain product consistency across borders.Pillar 3: Content Creation – Elevating Vietnamese Herbs to the World (Participation in International Trade Development)To actively contribute to Hibiso’s international expansion goals, the students from Lycée polyvalent Jean LURÇAT rolled up their sleeves and dove into digital marketing campaigns.Through the fresh, dynamic lens of young European creators, Phan Elio and Aymen brainstormed, scripted, and produced unique promotional videos for both the Hibiso and Antotea brands.A Multi-Dimensional Perspective: The videos not only highlight the refreshing flavors and health benefits of Vietnamese herbal tea but also seamlessly weave in a modern, convenient lifestyle that resonates with international youth.Spreading Brand Values: These creative assets serve as invaluable marketing tools. They help Hibiso and Antotea refine their brand identity for foreign buyers, particularly as the company executes its launch strategy on major global e-commerce platforms like Amazon.de (Germany).Conclusion: Future Brand AmbassadorsAs the 9-week internship comes to a close, it leaves behind much more than successfully completed academic reports. It leaves a legacy of cross-border friendship and deep mutual respect. Hibiso is confident that the practical insights gained—from ISO-standard production to real-world marketing—will serve as a solid foundation for Phan Elio and Aymen in their future careers in international trade back in France.We would like to express our sincere gratitude to Phan Elio FIORUCCI and Aymen MALEK from Lycée polyvalent Jean LURÇAT for bringing their vibrant energy to Hibiso. You are the first cultural bridges helping Hibiso and Antotea write the next chapter of bringing the essence of Vietnamese herbs to the world!